Toy Market High State Of Affairs, SWOT Analysis, Business Summary and Forecast 2031

Toy Market Value and CAGR

The global toys market is projected to grow from $141.78 billion in 2021 to $290.64 billion by 2031 at a CAGR of 7.35% in the forecast period, 2021-2031. The toy market refers to the industry that produces and sells toys, games, and other playthings for children and adults. This market is made up of various types of toys, including dolls, action figures, board games, video games, outdoor toys, and educational toys, among others.

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The toy market is a multi-billion dollar industry that is driven by consumer demand and influenced by trends and popular culture. Toy companies are constantly innovating and developing new products to capture the attention of consumers and stay ahead of their competitors. Many toys are licensed products that feature popular characters from movies, TV shows, and video games.

Toy Market Growth Drivers and Risks

Growth Drivers:

• Increasing Disposable Income: Rising disposable income has increased the purchasing power of individuals, leading to increased spending on toys.
• Popularity of Licensed Toys: The popularity of licensed toys based on movies, TV shows, and video games is a significant driver of growth in the toy market.
• Technological Advancements: The introduction of advanced technology has transformed the toy industry, resulting in the development of interactive and innovative toys.

Risks:

• Safety Concerns: Toy safety remains a significant concern for parents and regulators, with recalls and safety issues leading to negative publicity and lost sales.
• Economic Uncertainty: Economic downturns can impact consumer spending, resulting in reduced demand for toys.
• Competition: The toy market is highly competitive, with established players and new entrants vying for market share.

Toy Market Keyplayers

The companies analysed in the report include – LEGO Group, Mattel Inc., Hasbro, Bandai Namco, Vtech, Clementoni, Goliath Games, Playmobil, Tomy, Ravensburger, and Thames & Kosmos. 

Toy Segmentations

By Product Type

• Games and Puzzles
• Infant and Pre School Toys
• Construction Toys
• Dolls and Accessories
• Outdoor and Sports Toys
• Other Product Types

By Age

• 0-8 Years
• 8-15 Years
• 15 Years and Above

By Distribution Channel

• E-Commerce
• Supermarkets
• Traditional Stores
• Other Distribution Channels

Table of content

1. Research Methodology and Executive Summary

1.1 Research Methodology

1.2 Executive Summary

2. Strategic Recommendations

3. Toy Market: Product Outlook

3.1 Product Outlook

4. Global Toy Market: Sizing and Forecast

4.1 Market Size Forecast, By Value, 2017-2027

4.2 COVID - 19 Impact

5. Global Toy Market Segmentation - By Product Type, By Value

5.1 Competitive Scenario of Global Toy: By Product Type

5.2 Games and Puzzles - Market Size and Forecast (2017-2027)

5.3 Infant and pre-school toys- Market Size and Forecast (2017-2027)

5.4 Construction Toys - Market Size and Forecast (2017-2027)

5.5 Dolls and Accessories - Market Size and Forecast (2017-2027)

5.6 Outdoor and Sports Toys - Market Size and Forecast (2017-2027)

5.7 Other - Market Size and Forecast (2017-2027)

6. Global Toy Market Segmentation - By Age, By Value

6.1 Competitive Scenario of Global Toy: By Age Type

6.2 0-8 years - Market Size and Forecast (2017-2027)

6.3 8-15 years - Market Size and Forecast (2017-2027)

6.4 15 Years & Above - Market Size and Forecast (2017-2027)

7. Global Toy Market Segmentation - By Distribution Channel, By Value

7.1 Competitive Scenario of Global Toy: By Distribution Channel

7.2 E-commerce Market Size and Forecast (2017-2027)

7.3 Supermarket- Market Size and Forecast (2017-2027)

7.4 Traditional store- Market Size and Forecast (2017-2027)

7.5 Departmental Store- Market Size and Forecast (2017-2027)

7.6 Others - Market Size and Forecast (2017-2027)

Toc Continue………………………..

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