Digital marketing changes by the minute. Every second there is something new in the internet… New products, new content, new trends.
What is SEO?
SEO, also known as Search Engine Optimization is aimed at influencing the organic search engine rankings of a website for a chosen set of target keywords. Singapore SEO companies focus on the 5 disciplines which makes up SEO practice and these disciplines include:
How Does SEO work?
Every time people enter a search term into Google, the search engine returns the query with two types of search results including a paid result and an organic search result. The aim of Singapore SEO agencies remain to increase the ranking of a company or business such that it ranks high on Google’s search result when specific queries are inserted. Unlike the paid per click or paid search results which is managed by Google AdWords, SEO seeks to increase the ranking of a website organically. With proper SEO practices, Google is able to sort through the over 29 million results for the most suitable one optimized for the specific keywords searched.
How search engines work
Before ranking on Google, the first thing needed is a webpage or a website which will be your online address and repository for all online resources. Seeing as there are millions of websites, Google has to sort and sift through the millions for the best possible and matching results. The algorithms adopted by Google sorts through the rubbish to bring relevant pages to the fore.
To achieve top rankings for your target search terms, there is a need for a Singapore SEO expert who is skilled in the five disciplines which hold a properly practiced SEO in place.
Keyword Research
Keywords, also referred to as search terms are the search queries or key terms which form the foundation of the Search Engine Optimization practice. Keyword research however involves the process of picking out keyword based on the market research to know which specific phrases are attributed to your business.
Once the keyword research stage has successfully been completed, the next step would be to populate your website with the specific keyword which is attributed to your business.
On-Page SEO
This refers to the practice of optimizing contents on your website to meet the specific requirements of search engines. This process is divided into two parts,
Non-technical SEO involves inserting keyword into blogposts, editorial copies and more. Technical on-page SEO, however involves the modifications which are done to webpage meta tags including title tags, meta description and others.
Off-Page SEO
Off-page SEO is a technique and activities which are carried out outside the website in a bid to improve search engine optimization. These practices include content marketing, link building, online public relations for exposure of brand, brand mentions, reviews, and more.
Local SEO
Local SEO is aimed at boosting website and business visibility on the local search results. To improve local search result appearance, some of the methods that can be adopted includes Local citation building, reviews, and local link building, use of google maps embedded in website copies and more.
International SEO
International SEO involves optimization of website for global visibility. This can be done using several methods.
For SEO best practice, it is important to contact a qualified SEO firm in Singapore agency to handle all digital marketing needs.
Everyone does digital marketing. Only a few can cut through the clutter. We’re what you are looking for because we understand the ever-changing landscape of marketing and the need for innovative distribution strategies.
Jul 12, 2018
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