Women’s intimate care products currently account for around 17% share in the global skincare market. Organic and natural feminine hygiene products, such as intimate washes, have become immensely popular of late.
The market for women’s intimate care products is anticipated to grow at a robust 4.1% CAGR from 2022 to 2030, reaching an estimated value of US$ 27.73 Bn in 2022.
20-30 The intimate washes is expected to expand at a significant CAGR during the forecast period. The demand for intimate washes is gaining popularity in the market due to rise in health consciousness among consumers and need for personal hygiene products that are not damaging to the skin or environment.
Consumer demand for natural goods is increasing as people become more aware of the adverse effects of chemicals used in feminine hygiene products. As a result of the increased awareness, manufacturers are creating new and creative goods of higher quality and comfort. Diverse product types are being introduced by companies for various applications.
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Acceptance of organic and natural feminine hygiene products such as intimate washes is growing at a significant rate. These products are being manufactured from non-Genetically Modified (non-GMO) certified organic ingredients, which are free from pesticides, chemical additives, synthetic fibres, dyes, fragrances, and chlorine bleach.
East Asia to Remain Prominent in Women Intimate Care Market
In the global women intimate care market, East Asia accounted for maximum share of around 22.6%, in terms of value, in 2018, and is expected to register a CAGR of 6.3% during the forecast period. This is due to significant presence of various domestic and prominent players along with growing government initiatives to promote personal hygiene among women.
Manufacturers are tapping into profit pools by offering products at a subsidized rate in various countries. Increased per capita health care spending on personal hygiene products, is a significant factor boosting the East Asia women intimate care market.
Key Players Focus on Product Development to Gain Competitive Edge
The global women intimate care market is characterized by the presence of several established players, who account for a considerable market share. In the market, majority of prominent players maintain their strategic focus on new product development, product variety, natural and organic product launches, and expansion of sales channels in rural areas.
Leading women intimate care companies are currently focused on research and development activities, new product launches, and various organic certifications to resonate with the growing demand of women intimate care with natural ingredients from regions such as US, Japan, India, China, and European countries such as Germany, Italy, France, U.K., etc.
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How Growth Will Unfold
In the women’s intimate care market, the offline segment is anticipated to account for a significant value share. During the forecast period, this category is likely to stay prominent in the global women’s intimate care market, as firms desire face-to-face engagement with customers in order to connect with them in a friendly manner.
Women Intimate Care Market Taxonomy
The global women intimate care market is segmented in detail to cover every aspect of the market and present complete market intelligence to the reader.
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Key Segments of Women’s Intimate Care Products Industry Survey
Women’s Intimate Care Products Market by Product:
Women’s Intimate Care Products Market by Age Group:
Women’s Intimate Care Products Market by User:
Women’s Intimate Care Products Market by Sales Channel:
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Aug 29, 2022
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